COOKIE POLICY

Hael Global Limited
Effective Date: 7 May 2025
Last Updated: 9 

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1. INTRODUCTION

This Cookie Policy explains how Hael Global Limited (company number 16497076) ("Hael," "we," "us," or "our") uses cookies and similar tracking technologies on www.hael.ai and associated mobile applications (the "Platform").

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This Cookie Policy should be read in conjunction with our Privacy Policy.

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2. WHAT ARE COOKIES

Cookies are small text files placed on your device (computer, tablet, smartphone) when you access websites or applications. Cookies enable websites to recognize your device, remember your preferences, and improve functionality.

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Cookies do not contain viruses or malware and cannot access other files on your device.

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3. TYPES OF COOKIES WE USE

3.1 Essential Cookies (Strictly Necessary)

These cookies are required for the Platform to function and cannot be disabled without impairing core functionality.

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Purpose:

• Session management and user authentication

• Security and fraud prevention

• Load balancing and Platform stability

• Remembering information during transactions

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Legal Basis: Legitimate interests (Platform functionality and security). No consent required under UK GDPR and ePrivacy Directive.

Retention: Session cookies (deleted when browser closes) or up to 30 days for persistent authentication.

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3.2 Functional Cookies (Preference)

These cookies remember your choices and preferences to provide enhanced, personalized features.

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Purpose:

• Language and region preferences

• Currency display preferences

• Notification settings

• Accessibility settings

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Legal Basis: Consent (where required by applicable law) or legitimate interests.

Retention: Up to 12 months.

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3.3 Analytics Cookies (Performance)

These cookies collect aggregated, anonymized information about how visitors use the Platform to help us improve performance and user experience.

 

Purpose:

• Understand which pages and features are most used

• Identify navigation patterns

• Detect and diagnose technical errors

• Measure Platform performance

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Legal Basis: Consent (required in UK and EEA).

Retention: Up to 24 months.

Opt-Out: Manage preferences via our cookie banner or browser settings.

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3.4 Marketing Cookies (Targeting/Advertising)

These cookies track your browsing activity to deliver personalized advertisements and measure campaign effectiveness.

 

Purpose:

• Display targeted advertisements

• Measure marketing campaign effectiveness

• Retarget Platform visitors

• Social media integration

 

Legal Basis: Consent (required in UK and EEA).

Retention: Up to 12 months.

 

Opt-Out: Manage preferences via our cookie banner, browser settings, or third-party opt-out tools:

• Your Online Choices (youronlinechoices.eu)

• Network Advertising Initiative (optout.networkadvertising.org)

• Digital Advertising Alliance (optout.aboutads.info)

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3.5 Third-Party Cookies

The Platform may include embedded content from third parties (videos, social media widgets, customer support tools), which may set their own cookies. We do not control third-party cookies.

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Review the privacy and cookie policies of third-party services you interact with on the Platform.

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4. SIMILAR TRACKING TECHNOLOGIES

In addition to cookies, we use:

Web Beacons (Pixels): Invisible images embedded in emails or web pages to track engagement.

Local Storage: Browser storage for session data and preferences.

Device Fingerprinting: Collecting device characteristics to detect fraud and prevent unauthorized access.

Mobile SDK Tracking: Analytics and performance monitoring in mobile applications.

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These technologies are subject to the same legal requirements and consent mechanisms as cookies.

 

5. COOKIE CONSENT

5.1 Cookie Banner

When you first visit the Platform, you will see a cookie banner allowing you to:

• Accept all cookies

• Reject non-essential cookies

• Customize preferences by category

 

5.2 Changing Preferences

You can modify your cookie preferences at any time by:

• Clicking "Cookie Settings" in the Platform footer

• Accessing preferences in your account settings

• Clearing browser cookies (this will reset your preferences)

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5.3 Consent Withdrawal

Withdrawing consent for non-essential cookies may limit Platform functionality (e.g., analytics will not track your usage, advertising will not be personalized).

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6. MANAGING COOKIES VIA BROWSER

Most browsers allow you to control cookies through settings. Blocking essential cookies will impair Platform functionality.

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Browser Cookie Settings

Google Chrome: Settings > Privacy and security > Cookies and other site data

Mozilla Firefox: Preferences > Privacy & Security > Cookies and Site Data

Safari: Preferences > Privacy > Cookies and website data

Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies

Mobile Browsers: Consult your device manufacturer's instructions

Additional Resources: allaboutcookies.org

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7. DO NOT TRACK SIGNALS

We do not currently respond to "Do Not Track" (DNT) browser signals due to lack of standardization. Manage cookies through the mechanisms described above.

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8. DATA COLLECTED THROUGH COOKIES

Cookies may collect:

• Device identifiers (IP address, browser type, operating system)

• Browsing behavior (pages visited, time spent, click patterns)

• Referral sources

• Authentication tokens

• Preferences and settings

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This data is processed in accordance with our Privacy Policy.

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9. COOKIE RETENTION PERIODS

Essential (session) - Until browser closes

Essential (persistent) - Up to 30 days

Functional - Up to 12 months

Analytics - Up to 24 months

Marketing - Up to 12 months

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You can delete cookies at any time through browser settings.

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10. INTERNATIONAL TRANSFERS

Cookies may result in personal data being transferred to third-party service providers located outside your jurisdiction. These transfers are protected by appropriate safeguards as described in our Privacy Policy.

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11. YOUR RIGHTS

Under UK GDPR and applicable data protection laws, you have rights regarding personal data collected through cookies:

• Right to access cookie data

• Right to object to non-essential cookies

• Right to withdraw consent

• Right to lodge a complaint with the Information Commissioner's Office (ico.org.uk)

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Exercise these rights by contacting hello@hael.ai or using cookie preference tools on the Platform.

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12. UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy to reflect changes in technology, legal requirements, or business practices. Material changes will be notified through:

• Prominent notice on the Platform

• Updated "Last Updated" date

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Continued use of the Platform after changes constitutes acceptance of the updated Cookie Policy.

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13. CONTACT US

For questions about this Cookie Policy:

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Email: hello@hael.ai
Company Number: 16497076
Registered Office: England and Wales

Hael Global Limited