This notice explains how HAEL GLOBAL LIMITED ("Hael", "we", "us") handles personal data collected through this website, our contact and enquiry forms, our free diagnostic tools and correspondence with us.
Hael is an advisory firm. We do not operate a multi-tenant software service and we do not hold customer records on behalf of client organisations outside a specific engagement.
1. Who we are
HAEL GLOBAL LIMITED is a company incorporated in England and Wales, company number 16497076. Registered office: 3rd Floor, 86-90 Paul Street, London EC2A 4NE, United Kingdom.
- General enquiries: hello@hael.ai
- Privacy enquiries: hello@hael.ai
2. Scope
This notice covers personal data we process about:
- Site visitors — anyone browsing hael.ai.
- Enquirers and prospective clients — people who submit contact forms, request a scoping call, use the free diagnostic tools or otherwise correspond with us.
- Correspondents — anyone who emails us.
Personal data belonging to our advisory clients is governed by the engagement letter agreed with the client, and by the terms of that engagement — not by this notice.
3. What we collect
- Name, work email, organisation and role, where you provide them on a form.
- The content of your message or your free-tool responses.
- Basic technical information — IP address, user agent and referrer — used for security and to keep the site running.
- Cookie information, in line with our Cookie Policy.
We do not intentionally collect special-category data. Please do not submit it through free-text fields.
4. Lawful bases (UK GDPR / EU GDPR Article 6)
- Legitimate interests (Art. 6(1)(f)) — responding to enquiries, delivering free-tool results, running the website securely, and business-to-business outreach to relevant contacts. We balance these interests against your rights.
- Consent (Art. 6(1)(a)) — non-essential cookies and any marketing email you subscribe to. You may withdraw consent at any time.
- Legal obligation (Art. 6(1)(c)) — where we are required to retain records, for example for tax and accounting.
- Performance of a contract (Art. 6(1)(b)) — where we have entered into an engagement letter with your organisation.
5. How we use your data
- To respond to enquiries and prepare a scoping call.
- To deliver the results of the free diagnostic tools you have used.
- To send you material you have specifically requested.
- To keep the site secure and to defend legal claims where necessary.
We do not sell personal data. We do not use enquirer or client data to train third-party AI models.
6. Sharing
We share personal data only with:
- Professional service providers we rely on to operate the site and our practice — for example an email delivery provider and a hosting provider — under written contracts that restrict them to processing on our instructions.
- Our professional advisers (legal, accounting, insurance) under confidentiality.
- Authorities where required by law.
- A successor entity in the event of a corporate transaction, subject to equivalent protections.
7. International transfers
Where a service provider operates outside the UK or EEA, we rely on the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or the EU Standard Contractual Clauses (Commission Implementing Decision 2021/914), with a transfer risk assessment where required.
8. Retention
- Enquiry and free-tool submissions: 24 months from last contact, unless an engagement is under way, in which case retention aligns with the engagement letter.
- Correspondence: 3 years.
- Records required by tax and company law: 7 years.
9. Your rights
Under the UK Data Protection Act 2018, UK GDPR and EU GDPR you have the right to access, rectify, erase, restrict, object to processing, portability and to withdraw consent. Send requests to hello@hael.ai. We respond within one month, extendable by two further months for complex requests.
10. Cookies
See our Cookie Policy. Non-essential cookies are opt-in.
11. Automated decision-making
Hael does not make solely automated decisions with legal or similarly significant effects about site visitors or enquirers. The free diagnostic tools produce indicative results and are not a decision.
12. Supervisory authority
You may lodge a complaint with the UK Information Commissioner's Office at ico.org.uk, or with your local EU data protection authority.
13. Changes to this notice
Material changes are announced on this page in advance of taking effect.